SprocketPug was designed to bring traditional media into the digital age. I was in charge of working alongside the company's founders and designing a logo that emboldens the branding and company identity. 

 

The target audience focused on individuals between the ages of 40-65. Through research and surveys, this demographic appears to hold a substantial amount of old media that can be converted into digital media. 

 

The logo I created embodies the two components of the company's name. First, sprocket references the small rectangular holes in 35mm film. Second, the pug is a type of mascot for the company. Combining these two ideas, I went with a simplistic yet clean-looking line design. I believe this provides a fun and professional feel to consumers.

 

Overall this project spanned over 2 months with weekly check-ins for critiques and design progress. 

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Software:

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• Adobe Illustrator

• Analog Drawing for Initial Concept