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Soft Shell Beer Decal 

Packaging Design

Soft Shell Summer Ale is a concept I designed as a side project to better train myself in decal design. The decal was designed in Adobe Illustrator and then rendered using Adobe Photoshop and Dimensions.

My goal for this project was to create a design that reflected the theme of the brewery as well as the light and crisp flavor of the beer. I focused on designing around a beach theme. To achieve this look, I kept the color scheme light and created a center graphic that portrayed the ocean in an almost collage style with layered dimensions.

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Dimensions
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