Soft Shell Summer Ale is a concept I designed as a side project to better train myself in decal design. The decal was designed in Adobe Illustrator and then rendered using Adobe Photoshop and Dimensions.

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My goal for this project was to create a design that reflected the theme of the brewery as well as the light and crisp flavor of the beer. I focused on designing around a beach theme. To achieve this look, I kept the color scheme light and created a center graphic that portrayed the ocean in an almost collage style with layered dimensions.

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Software:

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• Adobe Illustrator

• Adobe Photoshop

• Adobe Dimensions