Logo Design & Branding
SprocketPug was designed to bring traditional media into the digital age. I was in charge of working alongside the company's founders and designing a logo that emboldens the branding and company identity.
The target audience focused on individuals between the ages of 40-65. Through research and surveys, this demographic appears to hold a substantial amount of old media that can be converted into digital media.
The logo I created embodies the two components of the company's name. First, sprocket references the small rectangular holes in 35mm film. Second, the pug is a type of mascot for the company. Combining these two ideas, I went with a simplistic yet clean-looking line design. I believe this provides a fun and professional feel to consumers.
Overall this project spanned over 2 months with weekly check-ins for critiques and design progress.
Analog Drawing for Initial Concept