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Pratt Training

Graphic Designer & Branding

For this project, I worked directly with the client to create a logo that embodied not only the personal brand but providing a sense of movement. 

 

This was an interesting project because I was given the freedom to create from the ground up, the only request is that the logo had three "T"s represented. I started by prototyping a couple of styles, straightforward and abstract designs. After talking through the initial designs we focused on a more straightforward approach.

 

With this in mind, I wanted to create a clean logo that embodied what it meant to be a personal trainer. The final design uses the three "T"s to represent a weight bench and has a slight upward shift to add a sense of motion to the design.

Software:

  • Adobe Illustrator